It was the most intense twelve minutes of his life. A game of caroms on social media sealed the starting line forever. A Facundo Milanesi he was shaken by a cataract of a hundred orders, the stock of pistachio candies he evaporated and understood that he had done something great.
This could be the beginning or the end of an extraordinary story. It is actually the hinge in the life of an Argentine which does well in times of lean cows. Because until that moment he had studied International Trade, had married a teacher and had three children, had enjoyed a good job, had lost that job, had decided to emigrate from the Conurbano to Villa La Angostura and had taken with him the recipes millennial grandmother Jovita.
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average citizen. Nothing extravagant. But all of a sudden, between the incessant drizzle of the south and the well-watered dinners with new neighbors, something magical made electrical contact in his restless mind: Why not put a price on that recipe for pralines that his friends praised? That’s how it went.
Full pandemic. Two thousand pesos to invest. She had no more. Sugar, walnuts, almonds and peanuts. A small amount, but enough for that wave full of desire to immediately become an uncontrollable tsunami. A trampoline was key: someone told Facundo that Dalma Maradona was a fan of caramelized and the next day he sent his to a radio program.
Diego’s daughter told it on the air, her mother Claudia posted it on social networks and the overflow of orders forced him to swallow saliva. He quit his job at an exchange house and that afternoon he rented two offices to set up the business.
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“When we saw that the boxes began to be sold and sold and sold without stopping, with my partner (Leonardo) we jumped like two boys. We didn’t know whether to hug or cry, ”he says during a break in production. He laughs and remembers: “My neighbors asked me if what I was selling was really caramelized because they couldn’t believe it.”
It is true that the effort was enormous and they did not stop for a minute, but it is no less true that they combined that with a fabulous imprint for their Premium products. Very close but at the same time quite far from the classic park candied wrapped in brittle nylon. In this case, hand in hand with pistachio pralines come those with almonds, walnuts, sunflower, hazelnuts and chestnuts; also peanut snacks with honey, mustard and salt, or sunflower with garlic and rosemary. An elegant packaging, rapid distribution throughout the country and the perfect combo for a success that exposes the secrets out loud.