As part of Mother’s Day in the United States on the last Sunday, the brand Calvin Klein launched a campaign that went viral on social media. The renowned clothing and lingerie brand became a trend by showing in its photo production Roberto Bete, a pregnant trans man who is about to give birth to her baby Noah, along with her partner Erica Feeha transgender woman.
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A transgender couple stars in a Calvin Klein campaign
The couple posed for photos wearing the brand’s signature underwear: a black boxer shorts with white ribbon y panties colaless with the same design. Roberto took advantage of the cameras to show his belly and declared: “We can reproduce biologically or from the heart… our role in the world is to love and be loved”.
At the company Calvin Klein He has also dedicated a few words in the photo caption of the publication. “Today, in support of women and mothers around the world, we highlight the reality of new families”, the brand wrote in its description, along with a carousel of photos riddled with images of single mothers and interracial couples.
The photo campaign had by far a positive impact on social media users, collecting close to 30 thousand “likes” in the post. In addition, he also received more than 420 comments.
“I love to see this anti-exclusivity campaign by a brand as legendary as yours”, “I am very proud that they document these stories”, “Thank you for sharing different types of motherhood”, “How nice. Long live diversity in all its types”; They were some of the many messages that can be read in the comments section of the publication.
On his Instagram account, Roberto Bete take the opportunity to share with her more than 35.5 thousand followers the process of her pregnancy and the growth of her belly through selfies, productions of photos with his girlfriend and various posts. His public does not hesitate to leave the couple all kinds of encouraging messages, words of affection, congratulations and good wishes to start this new stage of life that awaits them: maternity.
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