It may seem like a low value in itself, but passion in abundant doses is capable of taking you to places not imagined, not dreamed of and much less thought of. And when a father and a husband agree – without agreeing – that the secret of the person in question is passion, it will not take a triple check to corroborate it. There’s the engine veronica dychter.
A photo from a few decades ago: In a family of strong women, the girl plays with a telephone and a computer, and each meeting with her grandmother takes place between the oven and the counter, between intense aromas and kitchen aprons. a photo from now: that girl is already a woman who mixes the phone and passion to expand a brand with global penetration whose hallmark is exclusively designed aprons.
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“What did he want? Not only undertake and go further, I wanted not to be someone else, I wanted to create a brand”, dice Veronica. The decision that he had chewed for years came when his son Leon was born. The “enough of the office” appeared strongly, the “I want to be a full-time mom” rumbled and the “I want to create something different” did not go out. Would it be possible? She made it possible.
He thought of Grandma Lilia’s clothing in the kitchen and remembered a phrase that had been repeated in the family for as long as he could remember: “Grandma, we are going to make you famous”. She wasted no time. She sold her toy venture for boys for 50,000 pesos, she bought fabrics, she asked a friend to help her design aprons, she came up with the name of the project with her mother and left with everything. With their premium apronstheir dish towels with unique endingstheir original design tablecloths and another wide range of products has already opened doors in the markets of the United States, Switzerland, Colombia and recently Mexico.
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Today she reviews her history and is convinced that much of her success has to do with the experience she gained against her parents’ wishes. They wanted her to study and she wanted to travel. She worked in the summer and traveled all over the year. She also -perhaps to please them- she studied Social Communication and Advertising, but “what really helped me was to get a little muddy, to see different cultures”, she says.
Serial Entrepreneur, Veronica remembers -without nostalgia- that girl who, in game mode, kept in a corner of her memory the indispensable condiments for the success of her brand. And she has no fears for the ups and downs that could appear. She knows that there may be other paths, other doors. She knows that every month she starts a chapter to write. She knows -above all- that passion will always be an ally she can count on.