Financial influencers: the women who are all the rage in the networks for promoting economic independence

The need to understand why organizing the party of 15 of her dreams became more and more complicated in 2002, prompted Julieta Caminetsky to study economics. Her goal was to “understand what had happened and somehow protect the family.”

“I graduated, but even being an economist respected for my work, I felt that in matters of finance, investment decisions, there was no place for the opinion of women. And that’s when I started to get involved, to write on social networks and I created the FinanzasFem profile”.

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Like Caminetsky, the Administration graduate, Lucía Aguilar, also told TN when she discovered the existing gap in terms of financial education. “One day at work she was talking to two young boys, the same age, with the same position and the same salary, plus they both lived with their parents. The girl had $10,000 in savings in the bank and the boy had debts. I couldn’t believe it, how could there be such a difference?” she mused. That was the trigger for her that led her to create the LuliInvierte account, an Instagram profile that has more than 130,000 followers.

The LuliInvierte account is gaining more and more followers. (Photo: Instagram / @luliinvierte)

In addition to them, in 2018 Romina Sejas was fully introduced to the crypto world, where she found that “she could count the female references on her fingers.” In 2020, she started working at Buenbit and wrote several explanatory threads on Twitter on the subject. “The account began to grow, at that time there was a greening of the blockchain scene, and I was able to interview several founders and workers in the industry,” emphasized the woman behind CryptoChica.

In this way, FinanzasFem, LuliInvierte and CryptoChica agree on something: they are profiles on the networks in which they share questions, tips and economics courses with the aim of contributing to financial education and promoting economic independence, especially for women.

To advance on this path, social networks have become ideal spaces: they create community, generate interaction and help open doors to address complex worlds.

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The most common financial doubts

“The most common questions are ‘what investment alternative is right for me?’ and how to better organize yourself personally and in business, how to save and how to start investing. Because having money implies making difficult decisions for which we are not prepared. Lately, there are also questions about how to get out of debt and to identify scams,” Caminetsky said. And Aguilar added: “How to take care of money to beat inflation, how to save in such an unstable context and how to budget expenses are recurring questions.”

Social networks are ideal: they create community, generate interaction and open the door to a complex world from which women and dissidents cannot be left out. (Photo: Instagram / @finanzasfem)

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The double challenge of women specialists in finance

In the current scenario, the challenge is twofold: on the one hand, due to the obstacles imposed by the patriarchal culture and also due to the complexity of a complex subject such as finance. “If we don’t make decisions, someone else is making them for us. I have many examples of people who come in saying ‘look, I’m dedicated to art/psychology/medicine, I don’t know anything about finance’ and then you realize that they do know, it’s just that they didn’t bring it down to earth or someone took out take advantage of their fear,” warned Caminetsky.

“Hopefully we can train more programmers, researchers, engineers and other technical profiles that contribute to plurality,” said Romina Sejas. (Photo: Twitter / @cryptochica_arg)

The financial influencers also alerted about some issues about their relationship with women in the networks. “In my case, practice has shown me that girls tend to be more encouraged to ask and inquire in a more caring environment than in large mixed groups. Shyness, the fear of being wrong or sounding ridiculous with a question usually stops the learning process. For this reason, we have to create guides to address finances and add more users to the crypto ecosystem, for example”, pointed out the head of CryptoChica.

In this line, the influencer considered that there is still a lot of work to be done. “The girls who manage to break all the barriers of inclusion, language, etc., tend to stay in areas such as communication, design, marketing. Which isn’t bad, but it creates gaps again. Hopefully we can train more programmers, researchers, engineers and other technical profiles that contribute to plurality”, she analyzed.

“We have to keep working, those of us who started before pave the way for those who came later and in this way each one opens more places for the generations that follow,” closed the creator of LuliInvierte.