Apple wants to release its movies in theaters and risks a million-dollar investment

Apple intends to step harder in the film industry and compete with more aplomb against other giants in that business, including Disney, Amazon, HBO and Netflix. A Bloomberg report ensures that the cradle of the iPhone will invest 1,000 million dollars in original productions and that it intends to release it in movie theaters before on its streaming platform, TV+.

Apple wants to be a heavyweight in the world of cinema

Instead of just buying film distribution rights, Apple plans to boost its movies and series service with a greater focus on movie theaters. According to the source, the million-dollar annual investment by the company headed by Tim Cook will be accompanied by premieres that will be available on the big screen, before Apple TV+, for at least a month.

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These measures seek to “get the public used to thinking of Apple Studios and Apple TV Plus as serious players in the world of movies,” says the Engadget site in this regard.

Apple is expected to increase its investments in the movie industry. (Photo: Reuters/David Gray)

Apple has yet to officially announce these media-revealed plans, though it won’t be surprising if it does. The American firm has already held talks with major film studios and has even produced series with well-known directors, including Steven Spielberg.

Why does Apple want to release in theaters?

As indicated, one of the Californian company’s intentions is to consolidate its position as a film producer, rather than as a firm that acquires broadcasting rights. On the other hand, the arrival of films in theaters in the first instance could better position Apple TV +, although the move is partly paradoxical: why pay a subscription if the content has already been seen in theaters?

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“Although the industry is still in a period of flexible experimentation to bring broadcast projects to big screens, it remains to be seen how the models will change,” they note in this regard in Hyperbeast.

Apple will release movies in the cinema: what are the projects you are working on?

There are two films in the crosshairs to start Apple’s landing in theaters as a premiere platform rather than on its own service. One of them is the historical drama Napoleon, starring Joaquin Phoenix, and the other is Argylle, a thriller with Dua Lipa and Henry Cavill.

A scene from “CODA”, Apple’s biggest hit to date in the movie industry. (Photo: Press)

Apple’s biggest success with movies was CODA, a film that won recognition in 2022, with Oscars for Best Film of the Year and Best Adapted Screenplay.

Apple competes with Amazon, Disney, Netflix and other bigwigs

In times of change for Netflix, with the growth of Disney+ and the presence of other powerful companies such as HBO and Paramount, among others, the business of streaming movies and series is increasingly challenging. In such a context, Apple intends to accommodate itself with a million-dollar annual investment.

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For its part, Amazon announced that it will also invest $1 billion a year in movies that will hit theaters first.