In the last week, the miniseries “Griselda” premiered, starring Sofía Vergara, who plays the renowned Colombian drug trafficker, Griselda Blanco. The furor generated by the expectation of this new crime drama led the streaming platform company to promote its product in a particular way.
In the last few hours, a controversial advertising action that took place on the streets of Paris went viral and aroused the indignation of users: “It's a lot,” commented one of them.
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In the video, uploaded through an Instagram account, you can see how a giant truck with the “Griselda” sign advances on an avenue with a “vacuum cleaner” that collects white powder spread on the floor in the form of lines. straight.
Additionally, in the description, they wrote: “Weather alert: very very high risk of snow in Paris. The Griselda mini series is now available.”
The advertising action refers to the consumption of cocaine and the story that develops in the series and seeks to link it with the cold wave that Europe is experiencing.
The promotion points to the premiere of the new miniseries about Colombia's most feared drug trafficker, “Griselda.” (Photo: X/@netflixfr)
The clip was uploaded this Tuesday and already has more than four million views and hundreds of comments. Among them, many were outraged by the promotion and expressed their anger.
“As a Colombian, it is really disgusting to see the trivialization of such a tragic history of my country. Romanticizing drug traffickers is a very controversial topic”, “Stop making drug traffickers superstars as if they had done something good for humanity”, “It doesn't matter, they make excuses”, “Horrible, don't accept being manipulated”, were some of the messages.
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The six-episode miniseries Griselda focuses on Griselda Blanco and her rise as the “godmother of cocaine” or “the boss” between the late and early 1980s in Florida. A panorama of intrigues, betrayals, blood, luxuries, drugs and persecutions.