The Fruit Logistics Fair, which brings together more than 3,000 exhibitors from 90 countries, in Berlin, Germany, as a central meeting point for buyers of fresh products worldwide, has a resounding presence of our country in the current edition.
The Government's export orientation and the general change in expectations caused “the number of Argentines that make up the mission to quadruple,” highlighted Mariano Winograd, a specialist in this sector.
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Winograd highlighted the strategic importance of the fair by stating that “it is a reference in the European sector, like Fruit Attraction in Madrid, Spain, which takes place in October.” “Historically, companies attended with the support of the Argentine state and the Federal Investment Council (CFI) and the Exportar Foundation. This year there are fewer resources, the stands were unified, but there is a large delegation of companies. There is enthusiasm, more than 60 companies traveled. It's an important list. The producers have high expectations,” he stated.
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Regarding the panorama of the sector, he expressed: “We have a very large export delay compared to Peru, Chile, Brazil, not to mention South Africa and New Zealand. The absence of credit, currency, perspective and export taxes have made us lose a lot with respect to the fruit production role that we had 50 years ago in the world, but there is still a resilient activity.”
In addition, he pointed out that “Argentine participation had been shrinking due to the exchange gap, it was not a great incentive for exports.”
“Historically, companies had the support of the Argentine State, the CFI and the Exportar Foundation. Although this year there are fewer resources and unified stands, the delegation is large and enthusiastic, with more than 60 companies present, generating high expectations among producers “, Mariano Winograd told TN. (Photo: X Myria_web3).
Challenges and perspectives of the Argentine fruit sector at the Berlin Fruit Logistics
Argentine participation in Fruit Logistica had previously been reduced due to the exchange gap, but the businessman highlighted a renewed interest driven by the change in government focus towards exports. The Fair, recognized as the most important in the world for the fresh produce industry, covers all aspects of the value chain, from the producer to the consumer. Winograd highlighted the relevance of this event, which sets the course for the commercial success of the year, connecting the main players in the sector and promoting international participation in search of new business opportunities.
In a reflection on the current situation of the country, Winograd expressed: “A country that has not had a currency for a long time, has no perspective, has no investments, in a world where exports are encouraged. The current context is complex, and this is the consequence of the last 30 or 40 years.”
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Regarding the Argentine delegation and the expectations of showing national products, he noted: “What is happening in the fruit sector is an auspicious event; we could say that the word 'expectation' sums up everything. Although instability, marked by the fall of the Omnibus Law and the lack of parliamentary support to implement anti-inflation tools, is not the ideal situation.”
Winograd highlighted the strategic relevance of the fair by pointing out that “it is a tradition in the sector in Europe, along with Fruit Attraction in Madrid, Spain, which takes place in October. (Photo: Mariano Winograd).
When asked about the technological situation of the sector, Winograd commented: “Argentina is not doing well because it has not had a fruit and vegetable expansion project for many years. The growth of soybeans was at the expense of fruit growing, there are places like San Pedro, Rosario, Santiago del Estero, Colonia Santa Rosa, Catamarca and even Tucumán where there was an advance in extensive agriculture with low investment per hectare at the expense of traditional agriculture. extensive land with the highest investment per hectare.”
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Finally, the businessman highlighted the strength of the sector in Argentina: “There are fruit investments in the world, Argentina is resilient, since time and time again it rises from the ashes.”