The LVIII Superbowl that will be played between the Kansas City Chiefs and the San Francisco 49ers this Sunday will not be just another one. To the spectacular nature of the most important sporting event in the United States, this year the seasoning of the romance between Taylor Swift and Travis Kelce, captain of the Chiefs, was added.
With the love story between the singer and the tight end at its peak, bets on what could happen on Sunday at Allegiant Stadium in Las Vegas are the order of the day. The questions range from whether the singer will be shown on the broadcast, to the craziest bet of all… Will Travis propose to Taylor Swift?
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Betting houses also serve to stimulate an event, and even more so the craziest bets of all. The predictions made by the bplay site, which in its Mercados Locos product put together 4 bets on Taylor, ask whether the singer will be “striked out” by the cameras and will appear on the megascreens on the sides of the stadium, during the singing of the anthem. .
In love with love, merchandise is sold about the romance of the singer and the sports star ((AP Photo/Nick Ingram)
If we are guided by the established odds, the show pays 2.70 against 1.40. Although it is not yet confirmed whether Taylor – who has a concert scheduled in Japan that day – will arrive at the stadium on time, the truth is that the performer did not miss almost any of her partner's matches and her presence at the matches resulted in a rebound astronomical in profits not only for the Chiefs but for the NFL as a whole.
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That is why in bplay Swift's appearance pays less in the 4 questions, marking a greater probability that she will not be present. However, the hope that the love of this relationship will break the odds is what prevails over the fans. “Our focus is always on trends in the world of entertainment, so we are not only in the sports universe,” said Guillermo Cuccioletta, head of Digital Marketing at bplay. “This type of massive events calls us to be innovative and join the trends of all types of shows,” he added.
Taylor Swift's four bets on the Super Bowl
The other questions revolve around whether she will be named by coach Andy Reid in his podium speech; whether Travis will thank him if he receives the title of MVL (that is, Most Valuable Player of the League), and the craziest unknown of all: whether Travis will propose to him. Here the odds indicate that this possibility is the most unlikely of all. Travis' marriage proposal pays 8.50 vs. 1.05. It's unlikely? Clearly yes. But the fans do not lose expectation. In addition, there is a close precedent, so it would not be the first time: Taylor Rapp, of the Los Angeles Rams, surprised his now wife Dani Johnson in 2022.
The crazy bets on Taylor Swift for the SuperBowl (Source: bbplay)
Outside of these predictions, Swifties are also eager to see Taylor's face when her former “enemy,” Kim Kardashian, appears in the halftime commercials. The celebrity would have earned a fortune to appear in advertising for Apple's new product. But Kim will not be the only one: Tom Brady, Victoria Beckham, Anthony Hopkins and even Lio Messi will be some of the celebrities who will also star in the event's classic commercials, a true showcase for the twenty brands that pay millions per second of advertisement.
Messi, for example, will make his debut in the Superbowl and for just 30 seconds of commercial, he would have earned a fortune of seven million dollars, thanks to the beer that has sponsored him for years.
As for the musical show – another of the most anticipated moments by the 100 million viewers who tune in to the meeting every year – this time it will be performed by the rapper Usher, with a show full of energy and rhythm. The broadcast will be carried out by the open television network CBS and there will also be a secondary broadcast through the Univision and Nickelodeon signals.