President Joe Biden's 2024 campaign is now on TikTok, even though he has raised national security concerns about the platform and has banned it in federal devices.
Biden is not expected to personally join the platform, his aides said, nor are other members of his administration. The check It will be managed entirely by the campaign team in an effort to reach voters in an increasingly fragmented American population, particularly as younger voters move away from traditional platforms.
Photograph shows a close-up of the video-sharing application 'TikTok'. Photo: EFE
The inaugural post showed the president being questioned about the Super Bowl and included a reference to the latest political conspiracy theory centered on music superstar Taylor Swift.
The Super Bowl is an annual sporting event held in the United States and is considered the most important game in professional American football.
Both the FBI and the Federal Communications Commission have warned that TikTok's owner, ByteDancecould share user data such as browsing history, location and biometric identifiers, with the authoritarian government of China.
Joe and Jill Biden arrive at the White House on the Marine One helicopter. Photo: Bloomberg
Biden in 2022 banned the use of TikTok by the federal government's nearly 4 million employees on devices owned by their agencies, with limited exceptions for law enforcement, national security and security research purposes. The secret and powerful United States Foreign Investment Committee has been reviewing the app for years.
Campaign officials said they were taking advanced security precautions and incorporating protocols to ensure safety, but They did not detail the measures nor did they provide information on whether the measures were intended to protect campaign or voter data.
A law implemented by China in 2017 requires that companies provide the government with any personal data relevant to national security from the country. There is no evidence that TikTok has handed over such data, but fears abound due to the large amount of user data that it collects, just like other social media companies.
The Biden campaign said the BidenHQ account would regularly post content on the platform.
Biden banned the use of TikTok for the nearly 4 million federal government employees in 2022. Photo: VALERIE MACON / AFP
Biden's campaign maintains a presence in Meta’s Threads, Instagram, Facebook, Xformerly Twitter, and Truth Socialthe platform backed by Republican front-runner Donald Trump.
The president's campaign has been prioritizing participation in social networksas well as smaller events involving the president, to reach target voters who, in their opinion, they don't tune in to traditional media.
The campaign and the White House have also stepped up outreach to social media influencers who they believe can amplify the president's message.
With information from the Associated Press